InsideIW
SEPTEMBER 2011
IW • A PENTON MEDIA PUBLICATION • VOLUME 260 • NUMBER 9
18
COVER STORY I PRODUCT DEVELOPMENT 18 I Steel Industry Faces Weighty Ultimatum
Steelmakers battle new competitors in the race to produce lighter-weight products for the
auto industry. I By Jonathan Katz
COVER:
RISK MANAGEMENT 38 I Are You Prepared for a Product Recall?
Experts urge manufacturers to be proactive as costs, scrutiny of recalls continue to
escalate. I By Steve Minter
42
INNOVATION 42 I Fueling Auto R&D with Social Media
Social media has ‘widened the aperture’ for automakers to view consumers’ insights and
product ideas. I By Josh Cable
PROCUREMEN T 46 I Time to Tell Your CPOs to Collaborate with Suppliers
How to create value by collaborating inside and outside the organization.
I By Mike Hales, Oliver Zeranski and Hendrik Disteldorf
46
First Up I By Steve Minter .................................................... 6
The Competitive Edge I By Stephen Gold....................... 10
54
Lessons from the Road I By Jamie Flinchbaugh ............ 12
Leadership & Strategy I By Steve Minter.......................... 14
Facilities & Operations I By Jill Jusko ............................... 16
Technology I By Jonathan Katz.......................................... 52
Supply Chain & Logistics I By David Blanchard.............. 54
Ad Index ............................................................................... 55
Expansion Management I By Josh Cable .......................... 56
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