A PENTON MEDIA PUBLICATION SEPTEMBER 2011 WWW.INDUSTRYWEEK.COM
INSIDE:
GOING TO THE
GEMBA p. 12
Are You Prepared for
a Product Recall? p. 38
FUELING AUTO R&D
WITH SOCIAL MEDIA
p. 42
Lighten
Discover the Power of Knowledge Engineering Page 13For Nucor COO John Ferriola and other steelmakers, the message from the auto industry is clear: Help us produce lighter-weight products, or risk losing business to new competitors. p. 18
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